Women’s World Cup is almost here! And International Women’s Day is even nearer!
Currently, women’s game is increasing, with the media more focused on giving attention to their game; something they have deserved for a long time.
Now, Ahead of International Women’s Day, Friday 8th March, official Women’s football partner ‘VISA’ has made a landmark commitment to match its activation budget for the 2018 FIFA (Men’s) World Cup in the brand’s marketing investment around the Women’s Game.
This follows last year’s groundbreaking agreement between VISA and UEFA Women’s Football, an unprecedented partnership that is set to run until 2025.
VISA’s SVP Marketing in Europe, Adrian Farina, recently revealed the plans they have for it.
“Women’s football is flourishing. Participation in the game has more than doubled since 2013 with football the number one women team’s sport in 21 countries across Europe, ” he said about their game plan.
“It’s taken a lot of hard work and perseverance to get to this point where the game is getting the recognition it deserves.
“Across Europe, we’re yet to see women’s football fulfill its true potential and showcase the value it can have in our wider communities.
“We are dedicated to growing the acceptance of the women’s game globally.
“We will play our part in ensuring the women’s game gets equal standing, recognition, and appreciation as the men’s game.”
The revelation coincided with the announcement of the brand’s first Team VISA roster of leading European women’s footballers.
Furthermore, England’s stars Nikita Parris (Manchester City) and Lucy Bronze(Olympique Lyonnais) had some comments about VISA’s plans. Both players featured on the first team following their role in helping the Lionesses lift the She Believes Cup in the United States, after beating Japan by 3-0 .
Bronze said: “I’m delighted to be part of Team Visa, working together to promote acceptance of women’s football across the world.
“I know the power of what can be achieved as a team, on and off the pitch, and look forward to accelerating the growth of the game over the next few years.”
The commitment will come ahead of the 2019 FIFA Women’s World Cup in France, expected by many to be an increase for the brand’s activation in women’s football.