Spanish pharmaceutical firm Grifols has partnered with UEFA, becoming the latest sponsor of the continental football governing body’s women’s national team and club tournaments.
The four-year contract will start from the 2021/22 season until 2025, and will see the Barcelona-based company become the exclusive healthcare partner of all UEFA Women’s Football tournaments. This includes the UEFA Women’s Champions League, the UEFA Women’s EURO, the UEFA Women’s U19 and U17 Championships, and the UEFA Women’s Futsal EURO.
In addition, Grifols will partner with the authority’s Together #WePlayStrong campaign, an online initiative aimed at encouraging more girls and women to play football. In a recent statement, Nadine Kessler, Chief of Women’s Football at UEFA, said:
“This is such an exciting time to be part of UEFA women’s football as our game is developing at such a tempo and we are delighted to welcome Grifols on this exciting journey with us.”
“For years, Grifols has demonstrated its commitment to women’s sport as part of its sponsorship of local social initiatives, including volleyball and field hockey. Therefore, we believe they are the perfect partner to be joining us and we are looking forward to closely working with them over the upcoming seasons.”
Grifols will also benefit from multiple branding and promotional opportunities across its own internal and external channels in addition to UEFA properties. This will involve a range of branding activations, such as in-stadium fixed and rotating LED boards, mathday and on-site promotions, premium giveaways, hospitality initiatives and digital actions conducted via social media platforms.
Teresa Rione, Chief Communications Officer for the company, added:
“Sport is one of the most powerful platforms for promoting gender equality. It develops skills and qualities that inspire girls and empower women in the workplace and in all areas of community life.”
On the other side, Víctor Grifols Deu, co-CEO of Grifols, also commented:
“Our partnership with UEFA is exciting for our employees and for all of Grifols. We’re looking forward to watching thrilling matches.”
The Grifols partnership arrives ahead of the first season of Uefa’s revamped Women’s Champions league, which now includes a sixteen-team group stage and quadrupled prize money.