UEFA decided to unveil a new logo for the upcoming women’s European Championship in England, marking 500 days to go until the tournament starts.
Featuring a circular font to spell out the word “Euro” below an image of the trophy, the logo is claimed to reflect European women’s football’s “building momentum”.
Due to Covid-19, the tournament was delayed to 2022, while the Men’s EURO is taking place this year.
“We’re thrilled to share this new identity for the UEFA Women’s EURO 2022,” said Nadine Kessler, UEFA’s chief of women’s football.
“This new branding brings a fresh look and eye-catching feel for the tournament as we begin the countdown to next summer.
The opening match, on July 6th 2022, will take place at Old Trafford (capacity 76,000), with the final on July 31st to be played at Wembley Stadium (90,000), meaning England’s national arena will host back-to-back men’s and women’s UEFA EURO finals in 2021 and 2022 respectively.
UEFA has also said that all games will be available on free-to-air television as it strives to raise the visibility of the women’s game.
“By moving the competition to 2022, we guaranteed that the biggest women’s sports event in Europe receives the exclusive platform it deserves,” Kessler added, “Alongside the English FA, we are confident of delivering a first-class tournament that will attract global attention and media coverage, leaving a legacy to inspire many more girls, and boys, to take up the game.”
Eleven teams have already qualified for the tournament, including hosts England and defending champions The Netherlands. France, Norway, Germany, Sweden, Belgium, Denmark, Iceland, Finland and Spain have also booked their spots at the 16-team competition.
In another sign of the growing status of women’s competitions, the Video Assistant Referee (VAR) programme will be used throughout the finals for the first time.
“We have seen over the past year that UEFA’s support and continued investment remains crucial to the growth of women’s football in Europe,” commented UEFA president Aleksander Čeferin.
“With Women’s EURO 2022 now around the corner, we can look forward to what will be nothing short of an exceptional event.”
At last, UEFA’s new ticketing portal is now open for fans to register for early access to tickets and stay up to date on all the latest information ahead of next year’s finals.