Women’s Super League: From “Badly Hit By The Pandemic” To “The World’s Best”

For many years, the Premier League has sought to attract the finest male footballers in the world. But despite the huge amounts of money – that even the recently promoted have -, the very best players like Lionel Messi, Kylian Mbappé or Neymar have remained tantalisingly out of reach.

On the other hand, the Women’s Super League (WSL) seems to have no such trouble.

In the past week, some of the world’s best female footballers have signed for English clubs, highlighting a power shift in women’s football globally and setting up an enticing season, which will be watched, at least remotely, by more fans than ever before.

The new arrivals include five of the US World Cup-winning team, most notably Alex Morgan, USA’s top striker, who will be joining Tottenham Hotspur.

Alex Morgan vuelve al fútbol europeo para fichar por el Tottenham femenino  tras un año de inactividad
The USA’s top striker becomes one of the newest acquisitions to the Women’s Super League.

The USA arrivals are joined by the Denmark captain, Pernille Harder, who has moved to Chelsea, a flurry of quality Australian internationals, and two England players, who are both returning home: Alex Greenwood and Lucy Bronze.

They both signed for Manchester City, after winning the Champions League with Lyon. In addition, a crop of top young English talent has returned from the USA’s college system.

As you might know, women’s football in England was badly hit by the pandemic. While their male counterparts were allowed to restart the Premier League season, the WSL was completely abandoned by the FA.

Many inside the game even feared that the rapid growth the sport experienced in recent years since the Women’s World Cup in France would slow. However, the health of the professional game in England has not stagnated; in fact, at the very top, it has benefited from the chaos. In the USA, the poor handling of the pandemic has led to the new season being disrupted, prompting a number of its biggest stars to move to the WSL for safer competitive action before the postponed Olympics next summer.

Bronze: WSL becoming world's top league
Alex Greenwood and the European footballer of the year Lucy Bronze signed for Manchester City, after winning the Champions League with Olympique Lyon.

Regarding the matter, Kelly Simmons, the FA’s Head of the Women’s Professional Game, told the Observer:

“I was always confident that the momentum built pre-COVID would mean we were able to come back strongly. I think this has been demonstrated by world-class signings, new overseas rights deals in US and Canada and record opening-weekend viewing figures.

“We have an ambition to be the best league in the world with a blend of world-class overseas and English talent providing exciting, competitive football for our fans, and the new signings are a great step forward in us realising that ambition.”

Fans may still be not allowed to enter to stadiums, preventing the WSL from building on its growing attendances last season, but there are signs that the appetite for women’s football, and in particular the WSL, is not diminishing. More than 2M viewers tuned in to the BBC’s Women’s Football Show on the opening weekend of the season; and the new broadcast rights deals mean WSL games will be shown by Sportsnet in Canada, and NBC and DAZN in the US, Germany and Italy.

Official: Manchester United Women confirms signing of two major signings -  Opera News
Just like Alex Morgan, it seems the WSL has become the perfect destination for USA’s top players and talent; something that will surely increase the interest in UK’s women’s game.

While the pandemic may have accelerated a power shift in favour of the WSL, there were signs the move was taking place anyway. The arrival of the Australian superstar striker Sam Kerr, who was back-to-back top-scorer in the US and Australia for five seasons, at Chelsea in January was evidence of that change. Now, the return of Bronze and Greenwood last week is another sign of the shift in momentum.

“I’m feeling very fortunate to move back now,” said Bronze, “I definitely would have been a bit sad if I had missed out on this WSL season when there’s so many stars, so many different teams now, and it’s getting more competitive.”

The right back feels like “this year is the year that the English league overtakes all the other leagues”, while Greenwood described the WSL as “the strongest league in women’s football”. Only time will tell if both were right with these statements.

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