UEFA Women’s Football Strategy Critical To Bounce Back From Coronavirus Pandemic

UEFA’s President Aleksander Čeferin has underlined the determination of European football’s governing body to put women’s football back on the front foot.

Despite the huge and rapid strides made by the women’s game in recent seasons, the COVID-19 crisis has exposed the fragility of the sport, which stills in the early stages of building a sustainable future at grassroots and elite levels.

“The consequences of COVID-19 will be felt by football for some time, but it is at times like these that UEFA’s support is more important than ever for safeguarding the long-term future of women’s football in Europe.”

“We remain fully committed to our long-term vision for the women’s game.”

“We have already secured all the funding needed to implement the strategy over the next four years. This means that we will still be investing more in the female game than ever before,” said Čeferin, emphasising that women’s football is a critical pillar of UEFA’s overall strategy, Together for the Future of Football.

UEFA's New President, Aleksander Ceferin, Craves Plenty of Change in His  Staid Sport - The New York Times
UEFA fully committed to helping women’s football bounce back, said President Aleksander Čeferin.

President Čeferin believes that last sunday’s successful conclusion of the Women’s Champions League finals demonstrates the underlying strength of women’s football in Europe.

“The UEFA Women’s Champions League is one of the first female sports competitions to return to play. I am confident it will help kick-start the resumption of most domestic competitions across the continent.”

Prior to the Women’s Champions League finals in Spain, only participants playing for German clubs had returned to professional activity. However, more than 20 European domestic competitions are now up and running with a further 26 preparing to kick off their 2020/21 women’s domestic seasons.

Lyon celebrate with their 7th UEFA Women’s Champions League trophy following their victory in the 2019/2020 final.

In the long term, however, UEFA believes implementing its overall strategy for women’s football will be more important than any single tournament in ensuring the female game bounces back from this year’s challenges.

Sunday’s final between Lyon and Wolfsburg was the first since the launch of Time for Action. Despite football’s temporary shutdown, UEFA is well on track to achieving the key objectives and indicators measuring progress against each of the strategy’s goals.

As highlighted in a first-year progress report, more women and girls are playing football at all levels, positive perceptions of the female game continue to rise and the economic value of elite women’s competitions is higher than ever.

Regarding the matter, Nadine Kessler, UEFA’s Chief of Women’s Football, added:

“Together with our stakeholders and partners, we can be proud of how we have progressed in the first year of the strategy. Women’s football has already evolved into a strong position and has always been resilient. While the challenge is greater, it’s not insurmountable. There is so much more to look forward to.”

Undoubtedly, these are impressive results, and great news for the women’s game across the globe, but, UEFA will still need to continue working harder than ever, to sustain and overcome any challenges created by the ongoing circumstances. Only time will tell how the plan unravels.

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