Women’s football has recently got a new partnership with an important brand after VISA made a deal to increase the importance of Women’s football as well as a compromise to equal spending on future women’s games. Is non-other than…
Nike!
Nike has become the latest global brand to show its support for UEFA Women’s Football by becoming the official supplier of balls for its competitions, including the UEFA Women’s Champions League and the UEFA Women’s European Championship of 2021, and in the official partner of the #WePlayStrong Boards campaign.
On the heels of Visa, the payment technology company, which became the first main sponsor of UEFA Women’s Football with a seven-year contract, Nike has reiterated its commitment to football growth by supporting the five-year plan of UEFA to consolidate football as a leading women’s team sport in Europe.
Nike will also provide exclusive use of its official ball in all UEFA Women’s Football competitions, including the UEFA Women’s Champions League, the UEFA Women’s European Championship, the UEFA European Women’s Under-19 Championship, the UEFA European Women’s U-17 Championship, and the UEFA European Women’s UEFA Futsal Championship.
The collaboration will last until the UEFA Women’s European Championship in 2021 in England and, as part of the agreement, Nike will design a custom-made ball for exclusive use in women’s competitions, which will create even more distinction and a creative opportunity for football.
“We are delighted to have a global brand as prestigious as Nike, which is committed to equality in sports and recognized for training athletes around the world,” said Nadine Kessler, head of UEFA women’s football.
Nike will also help promote the #WePlayStrong campaign.
“Becoming the official football supplier and defender of UEFA Women’s Football in our competitions and campaigns, including #WePlayStrong Boards, not only sends a powerful message that football is now being judged and backed by its own merits, but it also highlights its important milestones beyond the playing field.”
The announcement is a significant step towards the commercialization of women’s football in Europe, as UEFA took the bold step of breaking the traditional model of sports sponsorship by separating sponsorship rights from men’s football.
Furthermore, the movement was designed to accelerate the growth of women’s football competitions and get more girls and women to play football by creating new offers, which in turn would help support UEFA’s five-year strategic plan to make football the sports number one among girls and women across Europe.
Clearly, a great step and great news for women’s football, which seems to be increasing positively in their way to the World Cup.
WOMEN IN FOOTBALL: THE GLASS CEILING 
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